A few weeks after Meta got dragged for letting its AI chatbots flirt with kids, Reuters came back swinging with another scoopβ€”and honestly? This one’s even uglier.

Turns out, Meta has been quietly flooding its platforms with AI chatbots impersonating celebritiesβ€”we’re talking Taylor Swift, Scarlett Johansson, Selena Gomez, Anne Hathaway, even child actors. Some bots were fan-made, but at least three came straight from a Meta employee, including a flirty Taylor Swift β€œparody” bot that had 10+ million user interactions before it vanished.

And it gets worse:

  • These bots weren’t just chattingβ€”they were sending explicit, photorealistic images of celebs in lingerie, bathtubs, and worse.

  • One bot sexualized 16-year-old actor, Walker Scobell, generating a shirtless photo and calling him β€œpretty cute.”

  • Some bots pretended to be the real celebrities and even invited users to β€œmeet up” IRL.

Meta’s response? A shrug and a cleanup. Literally.

They admitted to failing their own policies on explicit content and impersonation, doubled down on the β€œparody” excuse, and thenβ€”convenientlyβ€”deleted a bunch of bots right before the story dropped.

Meanwhile, the legal sharks came circling:

  • California’s right-of-publicity laws make using someone’s likeness for commercial gain a big no-no.

  • SAG-AFTRA is demanding federal protections to stop AI cloning of voices, faces, and personas without permission.

  • Meanwhile, security experts warn these bots could make stalking and obsession cases even more dangerous.

Big picture?

Meta’s obsession with turning its platforms into an AI free-for-all is backfiring hard.

Deepfakes and explicit AI content are already a nightmare, but when a company this big is casually sexualizing minors and impersonating A-listers, that’s not just a bad headlineβ€”it’s a neon sign for regulation.

Go read the full report and see the chaos for yourself.

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