Guess what. Sora 2 — OpenAI’s TikTok-style app — is barely two days old and already has OpenAI’s own researchers… kinda freaking out.

And honestly, you can’t blame them. Imagine opening your phone to a feed of AI-generated videos, complete with deepfakes of Sam Altman himself. Most find that hilarious, I find that hilarious, but inside OpenAI? The vibes are complicated.

Take John Hallman, an OpenAI researcher. He flat-out admitted: “AI feeds are scary.” Which, let’s be real, is not the tagline you want floating around on launch week. Still, he added that the team tried to design a positive experience, promising that AI will help, not harm.

Then there’s Harvard’s Boaz Barak, who said he feels a “mix of worry and excitement.” Basically, the human version of the 🤷 emoji. And former researcher Rohan Pandey? He used the chaos to plug his new startup, saying: “If you don’t want the infinite AI TikTok slop machine, come join us at Periodic Labs.” Bold marketing move. 

But here’s the bigger picture: Sora highlights an identity crisis inside OpenAI.

On paper, it’s a nonprofit with a mission to build safe AI for humanity. In practice, it’s the fastest-growing consumer tech company on the planet. And just so you know that tension has been simmering since ChatGPT, but a TikTok clone? That’s a whole new level of: “wait… is this the mission?”

Sam Altman, of course, weighed in. According to him, OpenAI needs money to build AGI — but hey, why not give people some fun products along the way? You know stuff that makes them smile, play, maybe even forget for a second that compute bills cost billions.

Basically: “trust us, we’re focused on the big picture….”

Not everyone’s buying it, though. California regulators have already warned OpenAI not to lose sight of its nonprofit mission while chasing growth. Because if history has taught us anything, it’s this: once you’re running a feed, engagement becomes king — and engagement doesn’t always play nice with humanity’s best interests.

Now OpenAI swears Sora is different.

They promise it won’t optimize for doomscrolling, will remind you to take breaks, and will mostly show you people you actually know. Wholesome, right?

But let’s be real: no social media app publicizes itself as wanting to be addictive — they just… get there. Fast.

So the real question isn’t whether Sora is fun. It’s whether OpenAI can avoid turning its shiny new AI toy into the same messy machine we’ve all seen before.

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So, Meta just found a new way to make money off you — and spoiler: it’s not selling more VR headsets nobody’s buying. Nope, this time it’s your AI chats.

Starting December 16, your conversations with Meta AI — the ones where you’re probably oversharing like it’s free therapy — can and will be used to sell you ads. Yep. Your late-night “Hey Meta, how do I survive a breakup?” might just become a very targeted ad for ice cream and weighted blankets.

Now, before you panic, there are a few safe zones: if you live in the EU, UK, or South Korea, strict privacy laws mean Meta can’t touch your AI convos. For the rest of us? Strap in.

Here’s how it works: 

Meta’s entire empire runs on hyper-targeted ads. Facebook and Instagram already build scarily detailed profiles of you. Now, Meta wants to add AI chat data as another “signal.” So if you ask Meta about hiking trails, don’t be surprised when your feed fills with ads for hiking boots and bear spray.

And it’s not just the chatbot. Meta could also use data from your Ray-Ban glasses, voice recordings, photos, and even new AI features like “Vibes” and “Imagine.” Basically, if you talk to or through Meta AI, it’s fair game.

And get this: you can’t opt out. 

If you’re logged into the same account, your chats are officially up for grabs.

That, folks, is the tradeoff of free tech — if you’re not paying, you’re the product.

Now, Meta swears they’ll steer clear of using chats about sensitive topics like religion, politics, or health. But the rest? Totally up for grabs.

And here’s the bigger picture: it’s not just Meta. Big Tech in general is scrambling to cash in on AI.

So… what do you think? Brilliant business move? Or next-level creepy?

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