Okay y’all — if you’re an entrepreneur, a business owner, or just love keeping tabs on the next big creative tech move, listen up: Adobe just dropped something big.
It’s called Adobe AI Foundry, and it's a brand-new service that lets enterprises build their own custom generative AI models — trained entirely on their own data, branding, and intellectual property.
Here’s the deal:
Adobe’s been running its Firefly models since 2023, all trained only on licensed data (no shady copyright chaos here).
Now, with Foundry, companies can fine-tune those Firefly models using their proprietary content — so the AI actually “gets” their style.
For example: if you want to pump out hundreds of ads in different languages, seasons, or vibes while keeping everything on-brand?
Foundry’s got you.
The best part? pricing’s based on usage, not per seat — and Adobe says this move came straight from enterprise demand.
Hannah Elsakr, Adobe’s VP of Generative AI Ventures, said customers were asking for deeper customization and creative partnership.
Or in her words:
“The enterprise asked us to come in and be their creative AI partner.”
And the numbers back it up — since Firefly’s debut, users have already created 25 billion assets (!!!).
But here’s the key thing: Adobe’s not trying to replace creatives. At least, that’s what they say. According to Elsakr, they’re “doubling down while also arming them.” Or, as she puts it:
“Humanity is at the center of creativity.”
In other words, if AI’s the paintbrush, Adobe just handed every brand its own color palette — giving them the freedom to paint in their own colors.
If you’re in business, this one’s worth a look.
