Struggling to figure out which version of your copy actually connects with your audience? Don’t guess — test! 

This prompt turns ChatGPT into your personal direct-response copy expert, generating multiple high-impact copy variants while explaining why each one works. You’ll get actionable options for your headlines, email subject lines, ad copy, or landing pages — complete with the psychology behind each choice so you can make data-driven decisions.

Here’s How to Use This Prompt Effectively:

  1. Provide detailed context: Describe your product/service, target audience, and the channel where the copy will appear (email, landing page, ad, etc.).

  2. Set a clear goal: Define the metric you’re optimizing for — clicks, sign-ups, downloads, etc.

  3. Explain your preferences: Include any tone, style, or formatting requirements (e.g., concise headlines, playful social posts, formal email).

  4. Clarify Output Preferences: Do you want a table, bullets, or full text ready to deploy? Be explicit.

  5. Iterate: Use the generated options as a springboard. Test, refine, or combine elements to create the most compelling copy.

💡Prompt to Apply:

I’m [insert detailed description of your problem and context]. Act as a direct response copywriter. I want to test two variations of copy for [insert context, e.g., landing page headline, email subject line, ad copy]. The primary audience is [insert target audience], and the goal is [insert goal, e.g., clicks, sign-ups]. Generate 5 A/B test variant options for the copy.

For each option, provide:

1. The copy itself (clear, concise, and persuasive)
2. A short explanation of the psychological principle, persuasion tactic, or emotional trigger it uses
3. Recommendations for when and how to deploy this variant effectively

I want the output to be [insert formatting or structure preference, e.g., table, bullet points, ready-to-paste text].

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