Since you’re heading into the weekend, we thought we’d send you off with something fun (and maybe game-changing) to play with.

Here’s the scoop: some of the smartest ChatGPT users aren’t asking harder questions — they’re just using it in cleverer ways. And the newest trick everyone’s buzzing about? Branching Feature.

Here’s how it works: 

Until now, if you wanted to redirect a conversation — say your first prompt asked for the differences between the iPhone 15 and the iPhone 15 Pro, and then you suddenly wanted to compare the iPhone 15 to the Samsung Galaxy S24 — you’d have to click around a bunch or retype the question. That often throws ChatGPT off track and makes it tricky to return to your original line of thought.

That’s exactly what branching is designed to fix. Now, instead of sticking to a single path, you can spin off into a new branch while keeping all your original context intact. 

Basically, it’s like opening parallel universes for your conversation.

Why it matters:

  • Writers can test multiple story endings — one branch for a dramatic twist, another for a happy resolution.

  • Students can explore different historical perspectives side by side without overwriting their main notes.

  • Teams can use it like a brainstorming tree, mapping out campaign strategies or product ideas.

  • Coders can experiment with different debugging paths simultaneously. 

  • And anyone writing emails can branch off multiple versions until you nail the perfect tone. 

And what makes it so powerful is the safety net. 

Every branch stays connected to the root, so you can wander, experiment, and come back without losing track. And if a path hits a dead end? You just delete it — no harm done.

Using it is ridiculously easy too:

  • In any conversation, click the three dots menu  (•••) at the end of a response.

  • Select “Branch in new chat.” from the dropdown. 

  • Or highlight and choose "Ask ChatGPT" to start a new conversation

 From there, you can rename it, organize it, or delete it if it doesn’t work out.

Sure, it’s not perfect — too many branches can get messy — but the upside is huge. Instead of AI being one-dimensional, branching gives it layers.

It makes ChatGPT less of a tool you talk to… and more of a lab you experiment in.

And that’s why branching is quietly becoming one of the smartest ways people use ChatGPT today.

So tell me — what’s the first branch you’d create?

If this gives you new ideas, click here to learn more on how to use this game-changing feature.

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