Elon Musk’s AI company, xAI, just cranked the dial up to… whatever comes after “extra.”
They’ve officially rolled out Grok Imagine, a new image + video generator for all SuperGrok and Premium+ subscribers on X’s iOS app.
You toss in a text prompt, and it spits out a 15-second video—complete with native audio. Sounds slick, right?
Well… things get real spicy from here.
Yep, there’s a “spicy mode.” A literal toggle that lets users generate NSFW content—including semi-nude imagery. We’re talking softcore AI visuals, anime-level thirst traps, and whatever else your weird little brain can cook up.
Imagine with @grok
— #Elon Musk (#@elonmusk)
1:15 AM • Aug 4, 2025
Now, it’s not a total free-for-all (some stuff gets blurred or flagged), but still—this is the first mainstream AI video tool that’s openly catering to the not-safe-for-work crowd. And honestly? That’s so on-brand for xAI. These are the same folks who casually dropped a hyper-sexual anime AI girlfriend last month like it was no big deal.
And no, this isn’t some rogue hidden feature. It was publicly acknowledged by an xAI employee (before the post mysteriously vanished). So yeah—they knew what they were doing.
But here’s where things get messy:
Grok Imagine also lets you create content featuring real people—including celebrities. Anyone From Taylor Swift to Donald Trump. And while there are restrictions (you can’t make a pregnant Trump, for example—TechCrunch tried lol), this still opens up a massive can of deepfake-adjacent worms. Especially when paired with even mildly NSFW tools. 😬
As for the quality? It's solid but not mind-blowing.
The UI? Super smooth
The generation speed? Stupid fast
The output? Kinda impressive, but also a little uncanny—think waxy skin, weird expressions. Overall, It feels more “animated filter” than photorealistic… at least for now.
Still, Elon’s out here saying it’ll “get better every day,” and honestly? It probably will. That’s the scary part.
So yeah—Grok Imagine is here. It’s bold, provocative, and kind of a liability all at once. But one thing’s for sure—it’s not playing it safe. And if this is where generative video is heading? We’re gonna need popcorn… and a whole new set of boundaries.
In short: Grok Imagine feels like it could be the next frontier of AI creativity (that’s depending on how you see it)—or the next PR disaster waiting to happen.
Either way? Buckle up. This one’s just getting started.
👉🏽 You’ve gotta see it for yourself.
