Remember Captions—the AI app that helped creators auto-polish their TikToks and Reels? Well, it just had a full-on identity crisis and came back as Mirage.
And no, this isn’t a “we changed our logo, please clap” situation. Mirage has basically transformed into a whole AI research lab—and they’re aiming to rewrite video itself.
So what’s cooking in the Mirage kitchen?
They’ve bagged over $100M in funding and are now flexing a $500M valuation. Casual.
Their star product, Mirage Studio, takes an audio file and spits out a full video—backgrounds, avatars, everything fresh-made.
The avatars? Freakishly realistic. They talk, blink, move—and yes, you can even upload a selfie to turn yourself into a digital twin. (Because clearly, one of you isn’t always enough.)
Unlike rivals, Mirage swears they’re not recycling stock footage or faking lip-syncs. Everything is built from scratch.
Here’s the bigger play: Mirage wants to dominate short-form video. We’re talking TikTok, Reels, Shorts—the attention economy’s holy trinity.
But… there’s always a but. AI video comes with baggage:
Deepfakes. That slippery slope where you can’t tell if it’s your favorite celeb endorsing skincare or just an AI with good lighting.
Job fears. Editors, actors, and production crews are already side-eyeing this.
Trust issues. If everything looks real, how do you know what’s actually real?
Mirage says they’re trying to be responsible—blocking impersonations, asking for consent, and preaching “media literacy”. Points for effort, but let’s be honest—the internet loves chaos.
Our Take: Mirage is bold, and honestly, we respect the hustle. Zeroing in on short-form is genius—because that’s where attention lives right now.
Their tech feels slick, their avatars are scary good, and their anti-copy-paste approach makes them stand out. But let’s be real: this could either be the future of content—or the reason we all stop trusting anything we see online. Either way, Mirage just made the AI video race way more interesting.
Wanna take a look at them? Go here.
