Okay, so you know how everyone’s been whispering about AI shaking up advertising?

Well, Mark Zuckerberg just said the quiet part out loud — and not in a chill, “we’re exploring new possibilities” kind of way. Nah. He went full “we’re about to bulldoze the whole industry” mode.

In a recent interview with Stratechery’s Ben Thompson, Zuck dropped the kind of quote that probably made ad agencies break into a cold sweat.

Here’s the gist:

Yep — that’s literally what Zuckerberg said.

He’s basically pitching a future where you don’t need creative teams, media buyers, data analysts, or even marketing experience. Just money and vibes.

Sounds efficient, right? But here’s the thing…

Ad execs are losing it.

This concept — which some are calling “infinite creative” — might sound slick on paper, but when Zuck’s comments hit the ad industry (where folks understandably felt like they just got digitally slapped), the reactions ranged from nervous laughter to full-on meltdown.

One agency CEO called the whole idea “a scary concept,” especially with ongoing concerns around brand safety. But that wasn’t even their biggest issue.

Their real problem is actually Trust.

As one put it: “No clients will trust Meta to check its own homework.”

In short, agencies are worried that Meta’s new AI-powered pipeline ignores the careful controls, third-party audits, and hard-earned safeguards developed over years of battling ad fraud and sketchy metrics.

As one media vet bluntly put it, Meta’s customer relationship is evolving from mild condescension to active antagonism to “we’ll just do your job and keep the receipts.”

But hey, small businesses might actually love this.

For the mom-and-pop shops or solo entrepreneurs who can’t afford a $50K campaign and a 12-person marketing squad, this could be game-changing.

Meta’s AI tools could help them level the playing field and maybe compete with the big guys — even if it means steamrolling the traditional ad world in the process.

So what does this mean for the rest of us?

Full story here.

Anthropic just dropped some seriously cool upgrades for its Claude chatbot—and if you’re into AI that does more than just chat, this is 100% worth your attention.

This is a big one. Claude can now connect directly with apps and tools to get the real context of your work. This means it can understand things like: project histories, task statuses, and organizational knowledge.

And yeah—it doesn’t stop there.

Thanks to something called the MCP protocol, Claude can now pull data from all sorts of sources—like business tools, content repositories, and even app development environments—to help get stuff done.

Now here’s where it gets even better: Developers can create and host app servers, and Claude will plug into other apps like:

The idea here is that once you connect your tools to Claude, it’s not just spitting out info—it’s acting on it, making things happen in real-time.

Pretty cool, right? Well, here’s another one:

This feature is for when you really need to dig into a topic and go beyond just surface-level Googling.

With Advanced Research, Claude can now search hundreds of sources—internal, external, even your local drives (if you're using the Desktop app) You get:

Oh, and If you're a Claude Max subscriber, here's some extra news:

The rate limits for Claude’s AI-powered coding tool have been upped. So you can crank out code faster and more efficiently.

Most importantly, these features are currently in beta and available for Claude Max, Team, and Enterprise users (with Pro coming soon).

So, if you’re not on one of those plans, you might have to wait a bit..

Read more here

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